Melt is one of the fasting growing food concept's from California. The Melt
concept is fresh, new, and exciting. In the already immense retail ice cream
market, Melt brings a new, exciting approach in an under represented sector.
Authentic gelato and sorbetto has been loved for hundreds of years in Italy,
crepes have been a staple diet in France for years, however both of these
products but have yet to be fully exposed to consumers in the U.S. Melt has
married age old proven products from Europe; combined them with the Best Coffee
and smoothies and created the ideal European Café, that has truly become the
'talk of the town.'
The System
The Melt gelato & crepe café represents an efficient business model, supported
by marketing and merchandising tools and established operational procedures that
make running the locations relatively simple. Melt leverages the universal
appeal and enormous volume of ice cream consumption in the United States, but
offer something different.
Not only do they offer great products, but they strive on offering their
customers a unique purchase experience, one that will always be remembered. Our
enthusiastic consumers enjoy gelato's intense flavors, dense and creamy texture,
natural ingredients, and significantly lower fat content than premium ice cream,
all in a unique atmosphere and environment. Based on Italian recipes that are
centuries old, our selection of gelato and sorbetto is decoratively displayed in
glass cases and helps draw in customers again and again. We also offer French
crepes, great coffee, smoothies, Italian sodas, and pastries - providing not
just a treat for everyone, but also an opportunity for multiple revenue streams
for store owners.
Our Strategy
Our business strategy is a simple one - provide the customer with a special
purchase experience, by offering a quality product and a unique marketing
approach in an enormous market that is in need of something new.
Ice cream has been around for centuries, people of all ages, of all walks of
life, of all ethnic backgrounds love to eat ice cream, now is the time to offer
them something new and exciting. A product that derives it's flavor from the
density not from the fat. A product that tastes out of this world, but at the
same time is made with the finest natural ingredients and has a significantly
lower fat content that regular ice cream.
Our Support - The Melt team offers a comprehensive franchise support program
that includes:
- Site selection & lease negotiation
- Complete store build out
- Classroom and in-store training
- Marketing and promotional support
- Right to use Melts trademarks and logo's
- Bulk purchasing power
- Comprehensive operations manual
- On-going operational and marketing support
- Comprehensive management information systems
This opportunity will make you MELT!!
“As a franchisee, owning, operating and developing my business was as simple
as it can be. Knowing that we serve the highest quality product, and having a
franchise support team that truly works with us 24/7 was very reassuring. All of
these factors have translated to a very healthy and happy bottom line..."
-Charindra Liyanage
Melt Franchisee - South Bay Galleria and Del Amo Fashion Center
We are currently seeking qualified candidates to become store owners in
California, Arizona, Nevada, Washington, Florida, New Jersey, Missouri, Ohio,
Louisiana, Connecticut, Colorado, Texas, Georgia, Pennsylvania and Hawaii.
We have built this business on the KISS (Keep it simple, stupid) concept, every
part of the business has been stream lined to keep the operating procedures
simple, yet detailed enough to provide you with excellent management information
systems. It is not necessary for you to have prior food services experience, nor
is it necessary for you to have owned you own business; the Melt team will help
you from start to finish.
Melt Café and Gelato Bar is dedicated to upholding the highest standards with
automated systems, assistance with selecting and approving locations, and a
dedication to quality and efficiency through approved primary products and
designated suppliers, the Melt Café and Gelato Bar business model is streamlined
and simple.
We currently have a number of great locations in busy shopping centers, all over
the country, act fast - don't be disappointed.
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