Franchises Buying Guide
What We Do
Franchise Industry Directory
Businesses For Sale
0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Learn About Norwalk Furniture Franchise Franchises
Our Idea is Unique
For over 100 years, we've helped furniture shoppers create something unique.
Since 1987, we've done the same for our franchises.
Our philosophy is simple: Create stylish, one-of-a-kind upholstered furniture in
an intimate, service oriented retail environment. That means a low-inventory
investment for you and an extraordinary selection for your customers. It's this
uncanny furniture store concept that makes our nearly 80 Norwalk - The Furniture
Idea stores a growing success and the right concept, at the right time.
Why Norwalk Now?
Consumer research shows people spending more time at home these days. They see
their home as their refuge, their sanctuary from the pressures of the world.
More time at home results in more spending to decorate those homes. And today's
sophisticated, upscale consumer does not want to settle for ordinary,
off-the-shelf decorating solutions.
A great Idea.
If the need is for unique home furnishings, Norwalk - The Furniture Idea is the
solution. Shoppers at our stores choose from hundreds of comfortable,
fashion-right styles. We encourage them to cover those styles in their choice(s)
of more than 1,000 stylish fabrics and leathers. Then, we invite them to
personalize their selection through countless customization parameters.
It's a unique concept that's backed by the insight and resources of Norwalk
Furniture Corporation - a leader in home fashions.
An Idea that works.
Talk about a good business marriage. On one side, you've got Norwalk Furniture
Corporation, recognized industry-wide as the custom furniture manufacturer. On
the other, there's Norwalk - The Furniture Idea - one of North America's most
successful custom furniture retailers. Together, they create a trusted and
growing brand name. This unique partnership allows our franchisees and our
consumers to get just what they want.
From a business standpoint, what could be better than to offer the most choices
while maintaining an absolute minimal inventory? That's what happens when you
allow consumers their choice of what should be manufactured - instead of
guessing consumer needs and amassing inventories to feed your sales.
Be in business for yourself, not by yourself.
When you join the Norwalk - The Furniture Idea franchise family, you buy into
more than just a brand name. You gain access to the support and insight that's
helped our franchise network continually grow and thrive. It's a comprehensive
support program that includes help at every stage of franchise ownership.
Our on-staff real estate specialist has extensive franchise experience and will
assist you in locating & negotiating a winning location for your store.
Many of the franchisees we approve have no home furnishing retail experience.
But our comprehensive and on-going training program is unmatched in the
industry. An elaborate library of training videos and workbooks is supported by
our retail training team, each of whom have several years' experience with our
From the first week of operation, we provide a Norwalk specialist to assist you
onsite to help ensure things go smoothly. That individual, as well as the entire
franchise team, is available to answer your questions and to help with your
business challenges from that day forward.
Knowing what to buy and how to display it can be an overwhelming task for a
furniture store owner. But assistance in these areas is provided by a team of
Norwalk franchise professionals and through our comprehensive training program.
In addition, our tremendous buying power is used to secure special shipping,
distribution, and pricing for many products.
Advertising and Marketing
From an extensive library of local newspaper advertising materials to direct
mail and regional magazine advertisements, we provide it all, with most
materials conveniently available online. A yearly marketing plan coordinates
usage of these materials for maximum effect.
Please note: The Franchise Guide may or may not represent Norwalk Furniture Franchise franchise. By clicking the "Submit" button you acknowledge that your local Franchise Consultant may or may not represent Norwalk Furniture Franchise franchise. You will be contacted by an experienced Franchise Consultant that will discuss which franchise is right for you.