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Learn About Palm Beach Tan Franchises
Palm Beach Tan has changed the image of the indoor tanning store forever by
introducing the concept of the Tanning Superstore. Each Palm Beach Tan location
boasts two to three times the square footage of a typical tanning salon. And
unlike many stores that are located on the second floor of a class "C" strip
mall, Palm Beach Tan superstores are strategically positioned in high profile
class "A" retail developments. This has greatly increased the sales volume of
the stores, attracting customers who might not have previously considered indoor
What does Selling Sunshine™ mean? In a world where appearances count, a
healthy-looking tan is an essential part of a positive self-image for many
people. This desire to not only look good, but to feel good about your
appearance has created the basis for the 6 billion dollar per year indoor
tanning industry. Palm Beach Tan is already an established leader in this
growing indoor tanning market with an 14-year track record of making profits by
delivering what appearance-conscious customers want. With no well-organized or
well-capitalized competition, the company is now positioned to lead a major
market consolidation to become the nationally recognized market leader.
Palm Beach Tan has been able to effectively build brand awareness by
establishing a uniform layout and color scheme for all our stores. This
distinctive universal design not only allows us to achieve significant economies
of scale in purchasing and operation; it also plays a large role in enhancing
the tanning experience for customers.
Palm Beach Tan is pioneering the use of information technology in the tanning
industry to streamline operations and control costs. A specialized industry
software system is used to provide automated billing, inventory management,
equipment control and management tracking capabilities. With routine processes
and procedures automated, managers and staff have more time to interact with the
customers and market additional products and services.
These advanced information systems allow Palm Beach Tan to track membership
data, tanning activity, sales information and seasonal fluctuations in a timely
fashion. With this information, marketing programs have been developed to
optimize revenue and minimize seasonal fluctuations.
Every Palm Beach Tan Superstore features the latest equipment from the leading
manufacturers. Palm Beach Tan is able to take advantage of its size and buying
power to work directly with the manufacturers, improving both the quality and
safety of tanning equipment and procedures. Extensive knowledge of leading-edge
tanning technologies helps ease customer concerns regarding equipment safety and
the exposure of undesirable types of ultraviolet light.
In addition, for the ultimate tan without using UV light, all Palm Beach Tan
stores feature the revolutionary Mystic Tan System. Mystic Tan offers the latest
in sunless tanning technology to provide a beautiful looking tan in only seconds
with no UV exposure at all!
All Palm Beach Tan management personnel complete a comprehensive training
program that details:
- Sales practices and techniques
- Product knowledge
- Management information systems
- Customer service
Unlike the typical tanning store, Palm Beach Tan considers itself to be in the
service business and utilizes an enterprising approach toward marketing its
services and products. Management teams receive added incentives and bonuses
based on the financial performance of their stores.
Palm Beach Tan has cultivated a distinct corporate philosophy that places the
highest priority on customer service and rewards members of its management team
for their effort and commitment.
Please note: The Franchise Guide may or may not represent Palm Beach Tan franchise. By clicking the "Submit" button you acknowledge that your local Franchise Consultant may or may not represent Palm Beach Tan franchise. You will be contacted by an experienced Franchise Consultant that will discuss which franchise is right for you.