Rent-A-Wreck is a pioneering brand since 1973. We are one of the first
companies to specialize in the neighborhood car rental market and have
maintained our reputation as a friendly, high-value neighborhood alternative.
According to a national market research study conducted in March of 2006 by
OpinonWorks, we have national name recognition of over 50%.
During the last thirty years, the local segment of the car rental marketplace
has evolved into the most stable and profitable sector of the industry, while
airport based car rental has seen wild fluctuations tied to airline industry
As the first used car rental company in the world, the unique Rent-A-Wreck
system and story has been chronicled in hundreds of newspapers and magazines,
and has been featured on television programs as diverse as NBC News and the
Oprah Winfrey Show.
A pioneering brand in neighborhood car rental, our name brings the
benefits of national advertising exposure and a strong media presence, bolstered
by effective public relations and promotions. In addition, the Rent-A-Wreck
website has grown in popularity with bargain travelers and local customers
alike. In the last several years the site has become a major source of
reservations that are delivered to franchisees. All of this has resulted in
Rent-A-Wreck becoming one of the most established names in the industry, with
over 300 neighborhood locations across the country. We are proud to have been
ranked in Entrepreneur Magazine’s Franchise 500 since 1992.
Rent-A-Wreck is a name people can’t forget. Customers have come to
identify Rent-A-Wreck with quality service and safe, clean, and affordable
vehicles that offer tremendous value for their rental dollars.
Rent-A-Wreck locations are easy to find. Each franchise is listed in its
local Yellow Pages, and a nationwide toll-free number instantly connects
customers to you.
Over 50 years of upper management experience in the rental car business is
added to; worldwide name recognition, a first-class website, national
advertising and media exposure, as well as local training and support.
Training and Support
The Rent-A-Wreck training program puts our more than 30 years of operating
experience in the neighborhood rental car business in your corner.
Training includes classroom instruction at corporate headquarters as well as
on-site training for you and your employees. Training and support is also
extended through; webinars, newsletters,the company intranet, and networking
events like state, regional and national meetings.
Our extensive training covers a total range of subjects, some of which are:
acquiring and financing your fleet; car rental insurance and issues; time tested
and proven telephone and counter techniques; how to "close the sale”; how to
recognize and respond to different customer profiles; how to make your rental
car business a success, just to name a few.
At Rent-A-Wreck school, we will provide you with all the administrative and
promotional materials and know-how needed to get started. This includes
everything from our Rent-A-Wreck bookkeeping system to maintenance procedures,
advertising material and promotional strategies.
We will teach you how to publicize your franchise in your neighborhood market
so you can take full advantage of the benefits of the Rent-A-Wreck name by
raising the level of awareness of your business within your community. A co-op
advertising program assists you with your advertising costs. Dealer “20” groups
bring franchisees together in peer groups to analyze their operations.
A major component of the Rent-A-Wreck franchise system is the Franchise
Advisory Council. This is a group of franchisees, elected by their peers, who
review matters which affect the whole Rent-A-Wreck system as well as providing
feedback to the home office. The Council facilitates a high level of
communication between the franchisees and the franchisor, and makes certain that
everyone has a voice in the decisions which affect the system.
"Rent-A-Wreck has been a supportive franchise system that has helped me
grow my business in my local market. I began with one store and 15 cars. Now, I
have multiple locations and a fleet of nearly 100 cars. The support team at
Rent-A-Wreck has been with me every step of the way. "
-Dale Miller, Rent-A-Wreck of Columbia, SC
"It’s a great business opportunity. I provide my customers with safe,
clean transportation at a lower price than the competition and I’m still very
-Mel Morris, Rent-A-Wreck of Canton, MI
"Rent-A-Wreck is an excellent franchise for anyone with a connection to
the automobile business."
-Herb Davenport Rent-A-Wreck of Seattle, WA