There has never been a better time to
participate with Skinovative in this exciting industry as the demand for effective, non-invasive
cosmetic treatments continues to rise.
The Growing Skin Rejuvination Market
Historically the skincare and cosmetic industry
have shown strong growth. Even in economic down turns, the industry has remained
solid. A combination of demographic trends and innovative technology have
created an unprecedented demand for non-invasive cosmetic procedures: an aging
population, proliferation of photoaging and the general need to look and feel
good are all contributing factors.
The momentum is creating a new paradigm of
distribution as consumers search for more effective products and procedures.
Traditionally, physicians who perform surgical and non-surgical procedures have
been the major benefactors of the recent trends. However, this physician model
is changing as savvy business entrepreneurs have entered the market and have
increased public awareness and access to these types of services through
advertising and placement in retail settings. According the American Society for
Aesthetic Plastic Surgery, non-surgical cosmetic procedures have increased by
over 470% from 1997 to 2003.
The approach to photoaging skin has expanded
beyond a one-stage procedure to now include preparatory medical therapy and
post-treatment cosmeceutical topical therapy to maintain results and prevent
further photodamage. Thus, the cosmetic clinic's office has become not only a
one-time treatment session but also an educational setting for skin protection
and care and a marketplace for the patient to obtain the necessary topicals for
skin protection.
What makes Skinovative different?
Most Medspa franchisors have limited hands-on
experience in the laser skin care industry and offer only a very limited number
of generic treatments (laser hair removal, microdermabrasion, intense pulsed
light therapy, Botox, and collagen fillers). Their lack of skin care experience
and the limited number of treatments they offer make these opportunities
unattractive investments. They offer the same basic services as all other MedSpa
franchisors with very little differentiation other than a brand-name, which is
often not protected by a registered trademark.
Skinovative, on the other hand, has owned and
operated a laser center for several years and has extensive hands-on clinical
and business experience. In addition, Skinovative offers a broad scope of
clinical services that offer additional pillars of financial stability and
growth, some of which include: radio frequency skin tightening, chemical peels,
sclerotherapy, MicroLaserPeel skin resurfacing, laser tattoo removal, mole and
skin lesion removal, and photodynamic acne & skin therapy. Our franchisees are
trained on all of these exciting treatment modalities, not just the basics
offered at most "MedSpas." Skinovative has also received a registered trademark
award for its brand name with the U.S. Patent and Trademark Office.
The Vision
Within the next few years, our goal is for
Skinovative Laser Centers to become a nationwide chain of identical laser
clinics providing the most effective non-invasive cosmetic treatments available
at the highest standards of quality and service.
Customers can go to any Skinovative Center and
receive the same experience every time: convenient locations in retail mall
settings, convenient hours, prompt, personalized efficient service, answers to
all cosmetic questions during a no-charge consultation, a beautiful, relaxing
environment, and treatments that focus on clinical effectiveness. Skinovative
will continually innovate to remain at the leading edge of its industry.
Our goal is for Skinovative to be viewed as the
"number one" source to get specific answers to clients' cosmetic laser treatment
questions. Clients have complete confidence in our knowledge and
recommendations. Staff members are trained in all aspects of the Skinovative
concept and its services.
Skinovative is designed to serve all economic
classes by creating financing options for every client. Although all types of
people are attracted to Skinovative, it appeals primarily to women ages 40 to 59
who are interested in maintaining a youthful appearance.
Because Skinovative is located in high-volume
retail mall settings, it targets the impulse buyer who has never bothered to
schedule a consultation with a traditional medical clinic. Skinovative Laser
Centers employ highly trained and certified sales consultants (non-physicians)
who spend approximately 1 hour with each client to educate them about the
services offered by Skinovative.
Through Skinovative's years of experience, it is
careful not to "over-hype" treatments or results, as this inevitably creates
unsatisfied clients who are not typically retained within the business. It
attempts to establish a long-term relationship with the client by following its
creed to "underpromise" and "overdeliver". Skinovative clients appreciate
honesty and are well-educated during the consultation process. |
