Valpak Franchise Information

About Valpak

In a time where accountability in advertising is becoming mainstream, Valpak delivers. After 38 years in an industry we pioneered, Valpak is still the #1 brand by far with over 70,000 advertisers distributing over 20 billion inserts to targeted consumers in 44 million homes monthly. Consumers have grown to depend on Valpak products to deliver great savings and business owners continually enjoy the measured results and ongoing success of cooperative direct mail and web based advertising with Valpak.

More than 37 years ago, our founder pioneered the concept of large-scale local cooperative direct mail advertising. Today we're still the leader. We help local, regional and national businesses prepare offers and messages, and send them to a receptive audience with above-average income and spending habits. A Valpak franchise has the opportunity to control its own destiny; enjoys a strong, positive public image; and is effective in helping local businesses achieve their marketing objectives.

The Valpak Opportunity

High income potential

• $49 billion industry is growing at 8% annually.
• The sustained growth rate of Valpak is more than double the industry average.
• You don't need to reinvent the wheel! Our successful franchisees have been refining this program for many years.
• Share in passive profits from over $150 million in national & intermarket sales
• Unlike most franchise opportunities, Valpak is not a royalty-based system. This means you keep a larger share of the profits generated by five different revenue streams.

High visibility & recognition

• We pioneered the industry over 37 years ago and continue to be the leader.
• Valpak is twice as large as its next two competitors combined; supported by nearly $10 million worth of national media exposure annually - the #1 brand by far.
• We mail more than 500 million envelopes a year containing more than 19 billion local, regional and national offers to nearly 46 million households.
• Nearly eight out of 10 adults receiving the Valpak envelope open and look through it. (Source: Consumer Communications Inc., March 2004)

Solid, reliable company

• Valpak has a rich heritage dating back to 1968.
• Valpak is an affiliate of Cox Newspapers. Cox Newspapers is a division of Cox Enterprises, the sixth largest media company in the U.S.
• New $200 million state-of-the-art Valpak manufacturing facility is scheduled for completion in 2007. (Source: Ad Age, Aug. 2004)

Simple business model

• Valpak helps businesses grow by attracting new customers with repeated, high-quality direct mail offers.
• Our successful franchisees and sales representatives build relationships by offering proven advertising and marketing solutions.
• Proprietary software and technology tools help you focus on the unique opportunities of running a Valpak office.

Training

• More than 300 hours of training are available per year!
• Multiple regional and national conventions held annually for owners and sales representatives

Support

• Team One - a group of dedicated professionals provides close supervision and assistance to help insure smooth startup.
• The Valpak Network is supported annually by a corporate advertising budget of more than $10 million.
• Monthly national promotions tie in with major entertainment names - recent mailings included Warner Bros., CBS, TNT, NASCAR, Sony, 20th Century Fox and Paramount.
• The Valpak family of franchises and home office support provide the help and guidance necessary to grow your business effectively.

What is the initial investment?

• Initial franchise and training fee - $15,000
• Territory costs are based on size of market - starting at $25,000
• Opening inventory - none
• Great Start Up program to help you get started fast
• Location - may be home-based or operate from office
• Net worth requirement - minimum of $150,000
• Liquidity requirement - minimum of $75,000
• Offered by prospectus only

Are you a candidate?

We provide all the tools and support necessary to help you achieve your personal business ownership goals through the Valpak franchise opportunity. The rest is up to you. If you enjoy direct sales and you're motivated, have a good work ethic and want to control your own destiny, the Valpak opportunity may be perfect for you.