When you become a W.G. Grinders franchisee, you benefit from the experience
of those who have devoted thousands of hours to developing the W.G. Grinders
system.
Own a business made efficient by design.
Every component of the W.G. Grinders business, from recipe development to
restaurant design to customer service techniques, has been tested and refined
for performance. When you become a W.G. Grinders franchisee, you benefit from
the experience of those who have devoted thousands of hours to developing the
W.G. Grinders system.
The W.G. Grinders style.
The engaging, comfortable style of a W.G. Grinders restaurant is immediately
apparent. The floors are distinctive black and white alternating tile squares,
and the glass cases exhibit fresh breads, meats, and salads to give the customer
the initial feeling of being in a delicatessen. Curved glass block walls
separate areas and add to the restaurants' look, while soft neon lights, an open
ceiling, and full length windows accent the warm, comfortable, but casual
atmosphere. Take-out dining can account for a substantial portion of the W.G.
Grinders restaurants' sales. Party sandwiches can be prepared on 3 foot rolls.
Vegetable and cheese platters, deli trays, and other specialty orders provide a
way to generate add-on sales and build recognition of the W.G. Grinders' name.
FAX menus, corporate meeting menus, and a kid's menu also effectively generate
take out sales.
Enjoy dedicated, ongoing business development support. As an owner of a
W.G. Grinders franchise, you'll benefit from a business system that's ready to
run. The W.G. Grinders franchise includes a full range of start-up and ongoing
support services, including:
Use of the W.G. Grinders name and logo. The W.G. Grinders distinctive
name and logo offers you the confidence that customers will recognize and
appreciate the quality food and service it represents.
Thorough training in food preparation and restaurant management. You
will participate in an extensive classroom and on site training program covering
preparation of W.G. Grinders' exclusive oven-baked sandwich and fresh salad
preparation techniques.
State-of-the-art computer software. Proprietary software to handle
restaurant management in such areas as time clock procedure, scheduling, labor
tracking, inventory, sales comparisons and reports.
A confidential franchise operations manual. You will have a
confidential W.G. Grinders Operations Manual on site which details the daily
procedures involved in operating a W.G. Grinders restaurant.
Volume buying power. You will be able to make substantial savings on
many inventory and food items because of volume discounts available to the W.G.
Grinders franchise organization.
Design and construction. The W.G. Grinders staff will give you the
benefit of our experience in design and build-out of your restaurant.
Complete equipment specifications. You will have a complete list of
equipment and sources of supply well in advance of your construction needs.
Advertising and promotion. You will be provided with promotional
programs, including advertising materials and strategies.
Field Support. W.G. Grinders field staff will make periodic consulting
visits to answer questions on marketing and operations issues.
Franchising offers valuable competitive advantages.
By providing established operating techniques, recognized trade names, buying
power and other business services, franchising is making the dream of business
ownership a reality for a growing number of qualified entrepreneurs.
- Sales through franchised businesses now account for more than 1/3 of all
retail sales, and are expected to top $1 trillion by the year 2000.
- On average, only 4% of franchises fail each year, compared to independent
business failures estimated as high as 38%.
- 94% of franchising companies responding to a recent survey reported that
their operations were successful.
- Sales through franchised businesses have out-paced GNP growth by 1000% in
recent years.
The W.G. Grinders franchise program is designed to allow the advantages of
franchising to go to work for you.
Questions & Answers
Q. What type of franchise is available?
A. W.G. Grinders Franchise, Inc. offers INDIVIDUAL franchises for the
operation of restaurants featuring carry-out, counter and on-premises dining
services featuring, s and other sandwiches, salads, soups, vegetables, desserts,
and at certain locations, beer and wine.
Q. How much does the franchise cost?
A. The total estimated investment for this franchise ranges from
$225,000.00 - $350,000.00, including an initial license fee of $22,500.00. The
license fee helps to cover the cost of providing you with business opening
assistance, initial training, and other support and franchise development
services. In addition to the franchise fee, the total investment figure includes
the cost of working capital and other expenses.
Q. How much is the license fee?
A. The license fee is 4.5% of gross sales derived from the franchised
business and is paid weekly. This fee entitles you to continued use of the W.G.
Grinders name and trademarks, access to operating systems, marketing assistance,
ongoing business development, consulting, and other benefits that come with
being a part of the W.G. Grinders organization.
Q. What about advertising?
A. Building recognition of the W.G. Grinders name and reputation is an
important part of any business. You will spend approximately $3,500.00 on Grand
Opening Advertising before the second month of operation. W.G. GRINDERS
FRANCHISE, INC. will guide you to attain the most effective results during this
Grand Opening period. You will also spend 2% of your gross sales each month on
local advertising and promotions which may include newspaper advertising, direct
mail advertising, couponing or promotional items through other media.
Additionally, you will contribute 2% of your Gross sales to a National Franchise
Advertising Fund. Your contributions will be combined with those of all other
franchisees, as well as like amounts submitted by the franchisor on behalf of
all company-owned units.
Q. How much training is provided in the W.G. GRINDERS
FRANCHISE, INC. system of operations?
A. You and one of your employees will participate in an initial training
course of approximately 4 weeks at a location we specify. This course provides
classroom as well as on-the-job training in all aspects of the business
including cooking, management, personnel issues, cashier training and
responsibilities, and operating procedures. Additionally, for 2 or 3 days
immediately before and 1 to 2 weeks following the opening of your franchised
business, one of our Company's representatives will help you with the opening of
your business.
Q. What form of continuing guidance will I receive?
A. You will receive periodic visits from your franchised representative
who will provide guidance and quality control, and answer any questions you may
have. The Franchisor may periodically provide refresher training programs. You
will receive a copy of the Confidential Operations Manual, which covers the
policies and procedures involved in running your business.
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