The food franchise industry is rapidly expanding. It can be a golden chance to explore a rewarding opportunity with some of the food franchise industry's leading businesses One of the main advantages of buying a food franchise is that consumers have been trained to look for franchise food outlets, which can represent a big advantage for a startup. Buying a food franchise also has a disadvantage, of high initial investment. Most food franchises require a significant investment to get started. Food preparation stations, sinks, stoves and ovens, grease disposal systems, venting requirements, customer seating and bathroom areas the list goes on. But food franchises are turning out to be the most lucrative franchise opportunities in recent times. One of the most well known food franchises is Dunkin’ Donuts. Dunkin’ Donuts serves a variety of doughnuts, muffins, bagels, coffees and fruit drinks.
Dunkin' Donuts is an international coffee and doughnut retailer founded in 1950 in Quincy, Massachusetts, USA by William Rosenberg. The success of Industrial Lucheon Services convinced Rosenberg to start the Open Kettle, a doughnut shop in Quincy, Massachusetts. Two years later Open Kettle changed its name to Dunkin’ Donuts. Dunkin' Donuts, along with Togo's and Baskin-Robbins, is owned by Dunkin' Brands Inc. (previously Allied Domecq Quick Service Restaurants, a part of Allied Domecq). Dunkin' Brands was earlier owned by French beverage company, Pernod Ricard S.A. after it purchased Allied Domecq.
Today Dunkin' Donuts claims to be the world's largest coffee and baked goods chain, serving 2.7 million customers per day at 6200 stores globally. This figure compares with the 10,800 stores of coffee chain Starbucks, whose baked goods are usually prepared out of shop. Most Dunkin' Donuts stores are franchises. This franchised company always looks for new ways to strengthen relationships with its customers, and it works .In fact, 10 percent of all sales in the restaurants come from products that do not exist 12 months ago. Dunkin' Donuts was ranked as number 6 in 2006,number 9 in 2005 and 2004,number 24 in 2003 and number 26 in 2002 among the top 500 Franchise by Entrepreneur magazine
Dunkin' Donuts are franchising pioneers with decades of experience in assisting franchisees build strong businesses. Dunkin' Donuts is a stable, innovative franchiser that provides business tools backed by training, support and advice. In the year 2006,it had 4800 US franchise and 1822 foreign owned franchise
If you want to be a franchisee of Dunkin' Donuts you must have a strong desire to succeed by delighting customers. The total investment required is about $179K to 1.6M.Express/kiosk option is available for franchisees. The Franchise fee is around $40K to 80K.The ongoing royalty fee is 5.9%. In order to qualify as a franchisee you should have a net worth of $1.5M,cash liquidity requirement is $750K and should have industry experience or general business experience and should have good marketing skills.
Dunkin' Donuts provides training at various headquarters and backs up the franchisee by ongoing support of newsletter, meetings, toll free phone line, grand opening of the outlet, security/safety procedures, field operations and evaluations. It provides its franchisees with good marketing support through national and regional advertising.
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