There are many different types of business format franchises, but when most people think of a franchise business, their first thought is of food. The success and growth of the many big brand name fast food franchises makes this is logical first stop in the thinking process. One of the most successful franchises in this field is Mc Donald. It is the first and largest international fast food franchise.
McDonald's Corporation (NYSE: MCD) is the world's largest fast food franchise, selling primarily hamburgers, chicken, french fries and carbonated drinks and more recently salads, fruit and carrot sticks. The business was founded in 1940 with a restaurant opened by siblings Dick and Mac McDonald. It was their introduction of the "Speedee Service System" in 1948 that established the principles of the fast food restaurant. This chain of fast food centers is franchised in 1955.
McDonald's restaurants are found in 120 countries and territories around the world and serve nearly 54 million customers each day. The company also operates other restaurant brands, such as Aroma Cafe and Boston Market, and has a minority stake in Pret a Manger.The McDonald's Corporation's business model is slightly different from that of most other fast food chains. In addition to ordinary franchise fees, supplies, and percentage of sales, McDonald's also collects rent, partially linked to sales. As a condition of the franchise agreement, the Corporation owns the properties on which most McDonald's franchises are located.
Mc Donald is one of the most successful franchises in the world. There are various reasons for this. This company not only provides products that stimulate your taste buds but keeps on experimenting. Parishioners at Brentwood Baptist Church in Houston are singing the Lord's praises right along with the world-famous McDonald's slogan, "We love to see you smile." The church is the first in the world to have a McDonald's hamburger franchise on its grounds. The franchise is located inside the church's new $7 million Joe Ratliff Lifelong Learning Center.Mc Donald will be expanding its operations beyond the confines of the earth's atmosphere soon with the launch of the first lunar franchise. The move marks not only the very first non terrestrial McDonald's retail dining establishment, but the first non terrestrial commercial franchise of any kind whatsoever .The Lunar McDonald's, dubbed the McMoon, will be a small, primarily drive through franchise similar to the ones located at the top of the Eiffel Tower and among the ancient Incan ruins of Machu Picchu in Peru.
McDonald's has become emblematic of globalization, sometimes referred as the "McDonaldization" of society, a franchise that has become tremendously successful all over the world. The Economist magazine uses the "Big Mac index": the comparison of a Big Mac's cost in various world currencies which is used to informally judge these currencies purchasing power parity.
A franchise like Mc Donalds is the right place to place to begin your entrepreneurial career. This way, you combine the best of both worlds: a franchise concept and the track record of an excellent company that rules the world market. All you need is a good capital and the zeal to handle an outlet of the world’s most renowned food chains.
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