A&W All-American Food Franchise Information:
One hot day in June of 1919 in Lodi, California an entrepreneur named Roy
Allen mixed up a batch of creamy root beer and sold the first frosty mug of this
delightful beverage for one nickel. Now, over seventy years later, A&W Root Beer
is the world's number one selling root beer and is still made fresh daily and
sold at hundreds of A&W Restaurants. Allen experienced tremendous success and in
1923, joined in partnership with Frank Wright creating the name, A&W. In 1925,
A&W began to franchise and by 1933 had over 170 units in the mid-western United
In 1995, Sid Feltenstein recognized the potential of this American icon and
purchased the company. With America's fondness for nostalgia and the memories of
frosty root beer floats, a rejuvenated A&W emerged and launched a new era of
growth unlike any in its history. Mr. Feltenstein, a food service veteran of
over 25 years, is continuing to develop new restaurants across the country and
around the world. Today, customers can enjoy A&W Root Beer floats and hamburgers
in over 1100 locations.
A& W Restaurants are still serving the great food you remember - great-tasting
food, made-to-order with fresh quality ingredients and always served up with a
frosty mug and a warm smile! We still make our burgers, hot dogs, French fries,
onion rings, and, of course, our famous A&W Root Beer the way you like it, the
way you remember - using fresh ingredients and a measure of care. We're still
making memories and you can own a piece of the good old days with A&W and Yum!
In 2002 A&W became a part of YUM! Brands Inc, the world's largest restaurant
company in terms of system units with nearly 32,500 in more than 100 countries
and territories. Yum! Brands also owns KFC, Long John Silver's, Pizza Hut and
Taco Bell restaurants.
Franchising with A&W All American Food and Yum! Brands
This is your opportunity to invest in A&W Restaurants and Yum! Brands and
experience the power of big, category-leading brands!
We believe there has never been a more exciting time to be a part of Yum! Brands
and A&W Restaurants! When we created Yum! Brands, we had the privilege of
possessing a heritage of success established by the founders of KFC, Pizza
Hut, Taco Bell, Long John Silver's, and A&W. Their leadership and innovation
helped launch the quick service restaurant industry. The brands they created
enjoy worldwide recognition and popularity. Yum! Brands is the biggest
restaurant company in the world, and we are the worldwide leader in our product
- Do you have capital to grow?
- Do you have a passion for operations?
- Are you committed to building people capability?
Multibranding and Markets of Opportunity
Yum! Brand, the leader in Multibranding, is looking for energetic new
franchisees to share in our purpose and passion for Customer Mania by putting a
Yum! on customers' faces around the world. You can leverage our foodservice and
Multibranding experience to capitalize on market development opportunities.
Yum! believes Multibranding is the key to the future of the QSR business. Owning
more than one brand allows you to "eliminate the veto vote" and give your
consumers a "WOW" experience. Research shows that consumers prefer Multibrand
restaurants six to one over single brands.
What Do You Get With Over 50 Years of Franchising?
- Proven support from Yum! & A&W - You become part of an organization
with tremendous franchise support including advertising, business coaching,
training, development and cooperative sourcing. We strive to work as "one
system" because it's the best way to meet our customer's needs. You invest in
us. We invest in you.
- Advertising & Marketing - Yum! is committed to making A&W
Restaurants even bigger. Last year alone, Yum! and its franchisees spent more
than $600 million in consumer advertising. National marketing news is
communicated regularly throughout the year. Many markets have local
advertising cooperatives to coordinate local marketing activity. Franchisees
are encouraged, but not required, to participate in system promotions.
- Franchise Recruiters - Yum! Franchise Recruiters will help you
through the new franchise approval process - from qualification to discovery
day, to site identification and registration. Franchise Specialists will
explain how to qualify as a Yum! Brands franchisee.
- Coaching - A&W Restaurants has Franchise Business Coaches (FBCs)
and/or Franchise Business Leaders (FBLs) to provide business insight and
instruction as you operate you're A&W. As you move into steady-state
operations, your FBC or FBL will keep you abreast of important business
initiatives, organize key regional training activity, and be your primary
point of contact.
- Training - Yum! requires that each franchisee complete Management
Team Training prior to the opening of their A&W. Single brands require six to
eight weeks training for key restaurant personnel. Multibrand training depends
on your level of previous quick-service restaurant (QSR) experience.
- Yum! University - Yum! University is the training and development
arm of Yum! Brands, Inc. Its primary mission is to provide global support for
the education and institutionalization of key Yum! leadership programs for
both company leaders and franchisees.
- Standardized Building Plans/Yum! Development Services - Yum
provides franchisees with standardized building plans for all endorsed brand
combinations, including typical site layouts, exterior and interior facility
design, architectural specifications, standard equipment schedules, equipment
cut sheets, and cost baselines
- Unified Foodservice Purchasing Co-op, LLC (UFPC) - UFPC provides
supply chain management services exclusively for all corporate and most
franchise-owned A&W All-American Food, KFC, Long John Silver's, Pizza Hut
and Taco Bell outlets in the United States. Since March 1999 UFPC has saved
Yum! more than $539.6 million by negotiating costs, making volume purchase
commitments and assuming other procurement functions and risks that reduce
- Possess an entrepreneurial spirit and the ambition to build your business
- Insist on personal involvement and attention to detail
- Want to franchise with a leader in the industry
. . . a Yum! Brands franchise is a once-in-a-lifetime opportunity!
Do You Have What It Takes? Commitment. Capital. Capability.
While Yum! franchising and A&W is a fantastic opportunity for many, it may not
be for everyone. We're looking for entrepreneurs with the aptitude to build a
business. In fact, we are looking for a three-store commitment over a three-year