Athlete's Foot Franchise Information

Who Is The Athlete's Foot?
The World's Definitive Expert On Athletic Footwear.

The Athlete's Foot is the world's first franchisor of athletic footwear stores and is recognized today as the world leader in athletic footwear franchising.

The franchise opportunity of The Athlete's Foot has been highlighted in Success Magazine, Franchise Times, Entrepreneur Magazine, Franchise Canada Magazine and numerous other publications globally. The Athlete's Foot was also named Sports Trend's - "Trendsetter of the Year" in both the athletic footwear and virtual retail categories.

Dynamic, Profitable Concepts
The Athlete's Foot brand has proven to be a very flexible concept as demonstrated by the company's presence in large cities and small towns, and in enclosed malls, strip shopping centers and street front locations across six continents. The Athlete's Foot real estate consultants may assist franchisees in evaluating their local market to determine which type of venue is best for their market and identifying the target customer base and an accompanying plan of attack tailored to the local customer demographics.

The Athlete's Foot has enjoyed significant growth over the last several years and intend to continue this growth in the years to come. Leveraging their strengths and brand helps maintain their leadership position as the world's most widely recognized franchisor of athletic footwear.

Financial Information - What is the franchise fee?

Single and Multiple stores
A $39,900 fee accompanies the first store agreement. Once in our system, the fee for additional stores is discounted to motivate growth depending upon your individual growth plan.

Master Franchise
This program allows for multiple store development of a defined territory and the possibility of sub-franchising within the defined territory. The fee schedule is specific to the potential store development within the defined territory.

Area Development Agreement
This program allows for multiple store development within a defined territory over a specific time period. The area development fee is based on the potential store development of the defined territory.

Are there monthly fees as well?
Yes, as with any franchise business, monthly royalty payments are assessed. The monthly royalties are as follows:

Single and multiple stores
Five percent (5%) of net sales are paid monthly and one percent (1%) of net sales is contributed to a Marketing Support Fund on a monthly basis as well. This fund provides owners with select visual merchandising and local marketing materials.

Master Franchise (Worldwide)
2.5% to 5% of net sales are paid monthly.

Does The Athlete's Foot provide financing?
The Athlete's Foot assists owners with finding appropriate solutions for your individual financing needs. The company does not provide financing or derive profits from outside lenders.

What are the financial requirements?

It takes between $200,000 and $450,000 depending upon size and location to open and operate a store. We look for individuals with a net worth of over $200,000 and liquidity between $75,000 to $100,000. This amount will also vary depending on whether you are purchasing the rights for a single store or the master rights for a territory.

What are the timelines for the process of buying the franchise?
Once the application is submitted and approved, we generally work to complete the franchise agreements within a 20-day period, although Master Franchise agreements can extend beyond that time frame. Once building plans and permits are initiated, a store can be ready for occupancy in approximately 6 weeks after permitting is finalized. Our goal is to open your operations successfully in a timely fashion.