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Learn About Cash Plus Franchises
WHO WE ARE AND WHAT WE DO
Cash Plus, Inc. is a privately-held franchise company in the family financial
services industry. One of the industry's pioneers, our franchise and
company-owned stores serve families in the $10-50,000 annual income range.
As an organization committed to professionalism in all aspects of our business,
we are active participants in a number of industry associations, including the
International Franchise Association, Financial Services Centers of America,
Community Financial Services Associations of America and the California
Financial Service Providers association. Craig W. Wells, our president and CEO,
has been a member of the board of directors of the latter organization since
1997. In addition, he is a member of the IFA-CEO Forum.
Cash Plus operates in what has been called the "alternative financial services
industry," a fancy term for companies who mostly still think of themselves as
check cashers or small-scale lenders. It's an industry that has grown rapidly
over the last decade as a result of many factors, including changing banking
practices, changing demographics and changing consumer behavior. Prospects for
industry growth continue to be favorable. Prospects for Cash Plus' growth are
HISTORY AND KUDOS
Cash Plus, Inc. began life in 1984 in Riverside, California and started
franchising in 1988. After years of modest growth, the firm was acquired by its
current owners who developed the Cash Plus "next generation" retail model. Since
the relaunch of franchising in 1997 built around this model, the retail network
has more than quintupled in size. Along the way we've earned some notice:
Entrepreneur Magazine currently ranks us at number 178 in their prestigious
Franchise 500 (up from 381 two years ago when we first hit the list); Success
Magazine lists us at number 128 in their Franchise Gold 200; POV Magazine named
us to their "Great Eight" list of top franchises. Best of all, we earned the 124
spot in Success Magazine's 2001 Franchisee Satisfaction survey.
To put these rankings in perspective, bear in mind that there are nearly 2,500
companies currently selling franchises in the USA.
SINGLE AND MULTIPLE UNIT FRANCHISE OPTIONS
We offer two basic arrangements: a single unit program and our Area Development
program, which gives you the option of opening additional stores in specific
areas. A significant number of our existing franchisees own multiple stores.
WHAT WE MARKET
Whether single or multiple units, Cash Plus stores are computerized businesses
that provide much needed financial services to a significant and growing
customer universe. Our current core service mix includes check cashing, payday
advance loans, money orders, wire transfers and more.
OUR CUSTOMER BASE
Our customers are men and women of all ages with annual incomes that range up to
$50,000 and beyond. They're ethnically diverse and most have steady jobs and are
supporting families. A good many are what we call "not quite enough" customers;
part of the 50% of Americans who live paycheck to paycheck.
OUR BUSINESS SYSTEM
The Cash Plus retail business system is a proven, well-documented method for
getting your Cash Plus business open and operating efficiently. Comprehensive
training, manuals, marketing and support by real people: it's all there.
Please note: The Franchise Guide may or may not represent Cash Plus franchise. By clicking the "Submit" button you acknowledge that your local Franchise Consultant may or may not represent Cash Plus franchise. You will be contacted by an experienced Franchise Consultant that will discuss which franchise is right for you.