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Learn About Joey's Seafood & Grill Franchises
A Bit of History
In 1985, Joe Klassen realized that there was a market opportunity between the
6,000 square foot full-service seafood concepts like Red Lobster, and the
fast-food chains like Long John Silvers and Captain D's.
The result was the creation of a high-quality, full service, mid-priced,
neighborhood seafood cafe known today as Joey's Seafood & Grill™. The concept
quickly established a reputation for its quaint, entertaining atmosphere,
delicious made-to-order seafood entrees, and engaging customer service.
Today, Joey's restaurants enjoy strong brand recognition across Canada and are
quickly expanding with locations across the United States.
Relying on a proven track record and a solid operating system, Joey's Seafood &
Grill offers their franchise owners all the tools necessary for success.
But, why consider Joey's Seafood & Grill over other franchise concepts?
To us, the reasons are obvious.
6 Reasons to Consider a Joey's Franchise
- Longevity of the Concept - An important consideration is how long a
concept has been in existence. If it is a franchise just starting out, and not
proven, there is more risk than with a mature concept. Conversely, the longer
the track record, the better. Joey's has been in business in Canada since 1985
with over 100 restaurants today, making it the largest seafood chain in
Canada, has been franchising for over 10 years, and has been franchising
restaurants in the U.S. since 1995.
- Market Niche - Joey's Seafood & Grill is a mid-priced, high quality
neighborhood seafood restaurant. Nationally as well as locally, there are very
limited competitors. There are higher-end seafood restaurants, such as Red
Lobster. There are fast food concepts like Long John Silvers and Captain D's;
which offer limited menus, mostly fried menu items, and are not perceived as
"healthy of high-quality." There is no other high-quality mid-priced
neighborhood seafood restaurant such as Joey's Seafood & Grill.
- Growing Trend - The popularity of seafood is growing and has been
for a number of years. More people are choosing to dine on seafood, perceived
as healthy eating. Joey's Seafood & Grill grasped that opportunity and
provides a variety of ways in which the entrees are prepared, including
sautéed, poached, blackened, butter & garlic, and yes, fried. Many of these
methods are in fact healthier.
- Availability of Good Locations - As witnessed by the sub shops,
coffee houses, bagel places, etc., the availability of desirable sites is
extremely important. Most prominent retail shopping centers have space that
works very well for a Joey's Seafood & Grill. The advantage is that we fill a
market niche with little competition, yet provide developers and landlords
with an exciting option to the "ordinary concepts" in the market today.
- Staffing - Traditionally a full service restaurant requires a large
number of very skilled employees. Joey's Seafood & Grill requires fewer
employees because of its unique operation, menu, and facility design. In this
labor market, the fewer the employees required to operate the better.
- Cost of a Franchise - Cost consideration is extremely important
when seeking to become either a multi-unit owner or operator of a single
restaurant. The investment to own a Joey's Seafood & Grill is often
considerably less than many other franchise concepts.
Need we say more?
Only a handful of entrepreneurs are faced with an opportunity to get in on the
ground floor of a growing enterprise. This is your opportunity to do just that.
Don't let this big fish get away! Joey's Seafood & Grill is positioned for
aggressive growth and is looking for the right people to join our group of
outstanding franchise owners.
Please note: The Franchise Guide may or may not represent Joey's Seafood & Grill franchise. By clicking the "Submit" button you acknowledge that your local Franchise Consultant may or may not represent Joey's Seafood & Grill franchise. You will be contacted by an experienced Franchise Consultant that will discuss which franchise is right for you.