Who Are We? With a proven reputation as an innovator in the constantly
evolving industry of women’s fitness, Lady of America Franchise Corporation (“LOAFC”)
franchises aerobic and health services in neighborhood-based fitness centers.
Our franchise centers provide a dynamic and supportive environment to women who
want to progress in their physical fitness and overall lifestyle goals. With
over 500 locations worldwide, we are the world’s second largest franchisor of
women’s fitness centers. From its start in 1984, Lady of America (LOA)
franchises have helped motivate tens of thousands of women to improve their
health and well-being.
Why Own an LOA Franchise? Owning a LOA franchise means that you will
be in business for yourself but not by yourself. Our Franchise Support Team will
be there to assist you through every step of making your business develop and
prosper. You’ll work one-on-one with your franchise business coach as well as
our team of industry specialists. We’ll provide daily coaching and support for
all areas of your franchise, including Training, Business Operations and
Marketing and Promotions. We provide field and onsite training as well as sales
continuing education focused on operations and prospecting. We are committed to
your success as an owner and to the success of your franchise.
Am I a Good Candidate For an LOA Franchise? We look for specific
qualities that are critical for owning and managing a successful and profitable
franchise. You should be a hands-on manager who is friendly, outgoing and enjoys
working with people every day. You must believe that exercise has a place as a
regular activity in every woman’s everyday lifestyle. You should be ready to
create an environment of energy, trust and community in your franchise center.
You must enjoy helping women to reach, maintain and improve their fitness goals.
You will have to actively participate in the sales and marketing of your LOA
franchise. To qualify as a candidate for ownership of a LOA franchise you will
need to have a net worth of not less than $350,000. Your total capital
investment will range from $187,450 to $452,600.
Where Would I Locate my LOA Franchise? LOA franchises are designed for
metropolitan markets where a typical commute to the center would be less than 15
How Will LOA Help me to Succeed as a Franchise Owner? We will provide
you with your own Franchise Business Coach who will assist you in every aspect
of club operations. Our Franchise Support Team will help you develop, manage and
grow your business.
Our standard business practices include:
- Experienced management team with strong track records in their respective
- Health Club University: A week-long training program designed to prepare
you for operating your club
- Continuing education programs and field/onsite training programs
- Regional Training Seminars
- Fully-Staffed Franchise Support Center
- Experienced Franchise Business Coach
- Evolved National Marketing Programs and Strategic Alliances
- Proprietary Marketing Programs
- Retail Profit Centers including Fit America MD Nutritional Supplement
- Discount Product and Service Agreements with Fitness Service Vendors
How do I Learn More about LOAFC? If you feel that you are a good match
for a LOA franchise, and are certain that you meet the minimum requirements for
ownership, please fill out the form below to begin our three-step qualification
process. This process will include an application, financial review and an
interview with an LOAFC Franchise Sales Director as well as an LOAFC Executive.