Owning a Merle Norman Cosmetic Studio is one of the most
unique and personally rewarding opportunities in franchising today. It's the
only way to enter retail cosmetics as an entrepreneur; and it's especially ideal
for women who want to accelerate their career in business. Cosmetics experience
can be helpful, but it is not required.
With Merle Norman, you’ll never pay franchising or royalty fees.
Headquartered in Los Angeles, CA, Merle Norman Cosmetics,
Inc. develops, manufactures and distributes its own full line of skin care and
color cosmetic products. These are sold through approximately 2,000
independently owned and operated Merle Norman Cosmetic Studios in the United
States and Canada.
Professional Training Prepares You for Success
Attend a comprehensive course at our headquarters in Los Angeles. The initial
program covers all the fundamentals you’ll need to know to manage your business:
product knowledge, application tips and selling techniques to Point Of Sale
instruction, Studio management and personnel issues.
Expert Site Selection Assistance
We know location is key to your success, so we help you determine what to look
for in a retail site. Our Legal Department will assist you by reviewing the
lease for your space.
Design Support to Ensure Your Studio Will Attract
Whether you're opening your Studio in a super regional mall or a power strip
center, our Studio Design Department will work with you to develop a floor plan
and choose the right fixtures for your site.
Grand Opening Promotion
Your Regional Business Consultant will assist you with the many details of your
Grand Opening. We also make available eye-catching signage, posters, direct mail
pieces and ad slicks.
Ongoing Marketing Support
Merle Norman knows that dependable marketing and management support is key to
- New products and a dazzling array of seasonal colors
- Professionally produced advertising and merchandising
- Advertising plan assistance. We reimburse 60% of
approved media costs to Studios