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Learn About What A Lot A Pizza Franchises
During the summer of 1989, Wayne La Vigne and his wife Bonnie decided to sell
everything they owned, cash in their insurance, maxed out their credit cards and
drove 3 weeks, with their 2 young sons Michael and Brian, in a ’66 Chevy Step
van from Michigan to Orange County, California to open a pizzeria.
The La Vigne family opened their first store in September 1989 to pursue their
goal of offering the best pizzas at the lowest price possible regardless of what
the competition was doing. During the next two years they began opening
additional stores in Orange County.
Although sales continued to grow at a better than expected rate, Wayne
recognized that with the changes in the pizza industry, it was the right time to
start the concept he initially planned. In July of 1992, the La Vigne family
created the name ‘Whata Lotta Pizza’ eliminating all the gimmicks marketed by
national chains, moving to a limited menu, and offering take-out only.
The family held concept has successfully expanded to its current level today.
Even with fluctuations in the economy, Whata Lotta Pizza not only prevailed, but
has experienced record sales despite increased competition.
The Whata Lotta Pizza slogan “Better Taste…Better Price” is becoming
increasingly recognized and appreciated by old and new customers alike.
Wayne, his wife Bonnie and family followed their dream. And as Wayne has said
“We made the decision to share that dream with others by offering franchising
opportunities” to individuals who share his passion.
Our first franchisee has enjoyed continuous growth in sales and profitability
since opening in 2000.
THE WHATA LOTTA CONCEPT:
Focus on the customer by offering the best products at the lowest price possible
through efficiency driven every-day value. Whata Lotta systems ensure every
customer receives the same high quality product every time from every location.
Whata Lotta has sold more than 4 million pizzas to tens of thousands of loyal
customers. Many customers who moved from Southern California consider having a
Whata Lotta Pizza a highlight of their trip when they revisit the area.
Whata Lotta thrives in “B” locations and our efficiencies allow complete
operations in as little as 760 square feet enabling us to enjoy lower facility
Whata Lotta’s focus is offering a large 14 inch pizza, with only four price
points through take-out only. Cheese pizza is only $5.95, 1 topping is $6.95, 2
topping for $7.95, and 3-10 toppings are just $8.95.
TYPE OF FRANCHISES AVAILABLE:
Based on your background and qualifications, individual, multi-unit and
Area Developer opportunities are available. There's Alotta opportunity
for the right candidates.
WHATA LOTTA FRANCHISE PROFILE:
- Start Up Costs: $90,000 - $208,500
- Net Worth Required: $250,000
- Square Feet: 760 - 1,200
- Carry-Out Only
Share the Dream:
Our goal is to offer best in class support in every area from Pre-opening,
Training and Marketing to Ongoing Support. Take the first step to share the
dream by completing the express request form below. The more you know about
Whata Lotta the more you will see dreams can be realized.
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