We are the first and leading franchise system specializing in the hobby of
backyard birdfeeding. We represent more than 20 years of experience and have
over 300 stores! Wild Birds Unlimited functions as a true community
resource: we provide valuable knowledge about the bird feeding hobby, and
represent a unique and pleasant shopping experience. We bring people and nature
together by creating an environment that allows you to build on your strengths,
as well as tap into ours. With our proven system, training and tools, let us
show you how to achieve your dream of owning and operating your own business.
How long has Wild Birds Unlimited been in business?
Founder Jim Carpenter opened the first store in 1981 in Indianapolis. The first
franchise opened two years later. Currently there are more than 300 Wild
Birds Unlimited stores in the United States and Canada.
What kind of support will I receive as a Wild Birds Unlimited franchisee?
More than 40 professionals stand ready to assist you at the company's Franchise
Support Center in Carmel, Indiana (an Indianapolis suburb). They provide support
in every aspect of retailing including site selection, lease negotiation,
purchasing, retail operations, marketing, information systems, human resources,
training and communications.
Do I receive an exclusive territory?
Yes. No other Wild Birds Unlimited store will be allowed to open
within your exclusive territory. Wild Birds Unlimited has extensive
market research on the demographics of our customers, and we select our
territories with that information in mind.
How big is the market for Wild Birds Unlimited?
Imagine a backyard that can fit 52 million people and still have room to grow!
Across North America, that's the number of people who participate in birdfeeding
and wildlife watching in their own backyards, according to the most recent U.S.
Fish and Wildlife Service Survey of Fishing, Hunting and Wildlife Associated
And they spend money to support their hobby. The most recent statistics for
consumer spending show people spend nearly $4.7 billion annually on birdfeeding
and watching wildlife. Of that, they spend $3.2 billion on birdseed and wildlife
food, $832 million on birdfeeders, birdbaths and nesting boxes, and $636 million
on binoculars and spotting scopes.
What makes Wild Birds Unlimited unique?
From the day we opened our first store our goal has been to provide the
products, services, expertise and atmosphere that would give others the
opportunity to bring nature into their backyards. Our stores not only offer a
pleasant and unique shopping experience, they also function as a community
resource by providing valuable information about birds and birdfeeding. People
can buy birdseed and birdfeeding supplies at a variety of stores. They cannot,
however, get the quality information, excellent customer service, specially
developed products and custom seed blends that differentiate Wild Birds
Unlimited from other retailers. All of these extras create incredible
customer loyalty, with our customers returning again and again to share their
stories about their cheerful chickadees or to seek solutions to specific
As with most retailers, our sales are greatest in the fall and holiday season.
However, attracting birds and other wildlife, such as hummingbirds and
butterflies, is a year-round hobby. In addition, we carry a high-quality line of
nature gifts, and our customers visit us for Mother's Day, Father's Day,
wedding, birthday, house-warming and other special gifts.
Do I need to be a bird expert?
Not necessarily. We look for owners who share our goal of helping bring people
and nature together. We will provide the training you will need to become your
community's authoritative source on attracting, feeding and enjoying the birds
in your area.